In a bold move to bridge the gap between content creation and game development, YouTube Gaming has officially launched the Playables Builder program. Announced in mid-December 2025, this initiative introduces a specialized, AI-powered web app designed to let creators build “bite-sized” interactive games directly within the YouTube ecosystem without writing a single line of code.

The backbone of this innovation is Google’s Gemini 3 AI. By using simple text, video, or image prompts, creators can generate fully functional mini-games. For instance, a creator might upload a sketch of a character or a brief description of a maze, and the AI translates those inputs into an interactive experience. To kick off the closed beta, YouTube partnered with high-profile creators like Sambucha and Mogswamp, who have already debuted custom titles ranging from vertical block-climbers to underground diamond-hunting adventures.

This program marks a significant evolution for YouTube Playables, which originally launched in 2024 with a library of established casual titles like Angry Birds Showdown. By putting the tools of creation into the hands of its users, YouTube is transforming its gaming hub from a static arcade into a dynamic, creator-led social platform where games can be tailored to a channel’s specific community or “meme” culture.

Regional Availability and Expansion

Currently, the Playables Builder is in a closed beta phase, accessible only to a select group of invited creators. However, the games produced through this tool are already available to play for audiences in the United States, United Kingdom, Canada, and Australia. While the builder tool itself remains restricted during testing, YouTube has signaled plans to gradually expand both the creator invite list and player availability to more international regions throughout 2026, aiming for a truly global interactive playground.

More info and sign up here.